The Coven
Card game
Persuasive design
Product Manager & Designer
Playtesting
Prototyping
SME Interview
Literature Review
Emily Yang
Lauren Whittingham
Lorraine Zhang
Neha Chopade
Stephanie
10 weeks
A card game that uses embedded design techniques to encourage players to trade by negotiating with others. The trading serves as an inoculating mechanism, allowing players to get accustomed to and comfortable with hearing "no" and view it as a normal response rather than something that can damage their relationships with negotiation partners.
“I got to know people around me and felt more comfortable negotiating.”
- player
“It was interesting to see how other’s negotiated.”
- player
“It was super fun and really engaging, I didn’t see the persuasive element, which is good, and I loved it.”
- player
"It is easier to cross the 'threshold for asking' when women can see negotiation as a conversation. "
- Linda Babcock, Head of Social and Decision Sciences at Carnegie Mellon
Action Cards intermixes content associated and not associated with negotiation.
Distancing is created through a theme not related to work and giving the players a narrative to focus o
In our narrative, we primed the players to think creatively when it comes to making trades.
players who were more reserved and shy can feel uncomfortable speaking up especially when multiple people were interested in a proposed trade.
It was too easy for players to deduce another's potion card as players could inherently count cards and identify the missing ingredient for the winning player.